- Values First
- Winning in the marketplace
- Third-party intellectual property and commercial rights
Third-party intellectual property and commercial rights
Doing business respectfullyHow we win
We respect the intellectual property and commercial rights of others as we would want them to respect ours.
Why we put values first
We respect the intellectual property and commercial rights of others. We don’t take credit for or steal any ideas that aren’t our own creation. We understand that use of others’ protected rights without permission is against the law, and could expose us to legal liability.
What winning looks like
We do business respectfully by:
- Respecting the ideas, processes and works that others have created and not infringing their protected rights
- Using third-party assets, such as software, music, videos and text-based content, only with permission and according to the relevant licenses
- Using only software and processes that are approved by our Company
- Following the applicable intellectual property laws